Terms of Service
Last updated: July 2026
These terms are an agreement between you and Mabel (“Mabel”, “we”, “us”) for the use of mabel.chat and the Mabel service. By creating an account or using the service, you agree to these terms. If you’re agreeing on behalf of a business, you confirm you’re authorised to do so.
1. What Mabel does
Mabel builds an AI “front desk” assistant from your website and embeds it on your site to answer visitors by chat and voice, capture leads, and help book appointments. You review and publish your assistant before it goes live, and you can edit or unpublish it at any time.
2. Your account
You’re responsible for your account, your sign-in method, and everything done under it. Keep your credentials secure and let us know promptly of any unauthorised use. You must be at least 18 and provide accurate information.
3. Connecting your website
You may only connect a website you own or are authorised to use. You’re responsible for the content Mabel learns from and for making sure your assistant’s answers are accurate and appropriate for your business.
4. Acceptable use
Don’t use Mabel to break the law, infringe others’ rights, send spam or malware, harass people, or attempt to disrupt, reverse-engineer, or gain unauthorised access to the service. Don’t present the assistant as a licensed professional (for example, legal, medical, or financial advice) unless you are one and are permitted to.
5. AI answers
Mabel uses AI, which can make mistakes or produce inaccurate answers. You’re responsible for reviewing your assistant before publishing and for how it represents your business. We provide the tools to review, correct, and control it, but we don’t guarantee any specific outcome.
6. Plans, billing & trials
Paid plans are billed in advance through our payment processor and renew automatically until cancelled. You can cancel anytime; access continues to the end of the paid period, and fees already paid are non-refundable except where required by law. A free tier or trial may be offered and changed over time. Prices may change with reasonable notice.
7. Your content & ownership
You keep ownership of your website content, your data, and the conversations your assistant handles. You grant us the permissions needed to run the service for you (for example, to crawl your site, generate and host your assistant, and process conversations). We own the Mabel platform, software, and brand.
8. Availability
We work to keep Mabel available and reliable but provide it “as is” without uptime guarantees. We may perform maintenance, and features may change, improve, or be retired.
9. Suspension & termination
You can stop using Mabel and delete your workspace at any time. We may suspend or terminate accounts that breach these terms, create risk, or misuse the service. On termination, your right to use the service ends; we handle your data as described in our Privacy Policy.
10. Disclaimers & liability
To the maximum extent permitted by law, Mabel is provided without warranties, and we aren’t liable for indirect or consequential losses, or for lost profits, revenue, or data. Our total liability for any claim is limited to the amount you paid us in the 12 months before the claim.
11. Changes to these terms
We may update these terms; if we make material changes we’ll take reasonable steps to let you know. Continuing to use Mabel after changes take effect means you accept the updated terms.
12. Governing law & contact
These terms are governed by the laws of the jurisdiction in which Mabel is established, without regard to conflict-of-laws rules. Questions? Email support@mabel.chat.