Privacy Policy
Last updated: July 2026
This policy explains what Mabel (“we”, “us”) collects, why, and your choices. Mabel is the AI front-desk assistant at mabel.chat. For account data we act as the data controller; for the conversations your assistant has with your website visitors, we act as a processor on your behalf (you’re the controller).
What we collect
- Account data — your email and name, workspace and business details, and sign-in records.
- Website content — the public pages of the site you connect, used to build and ground your assistant.
- Conversations — chat transcripts and voice audio/transcripts between your assistant and your visitors, plus any leads it captures (such as name, email, or phone).
- Usage & technical data — logs, device/browser info, and IP addresses, used for security, reliability, and abuse prevention.
- Billing data — subscription status and payment records handled by our payment processor; we don’t store full card numbers.
How we use it
To provide and improve the service: build, host, and run your assistant; answer and log conversations; capture and deliver leads to you; process payments; provide support; and keep the service secure. We don’t sell your data or use it for third-party advertising.
Cookies
We use a small number of essential cookies — mainly to keep you signed in. We don’t use advertising or cross-site tracking cookies.
Service providers
We share data only with providers that help us run Mabel, under contracts that protect it — for example: cloud hosting; AI model providers (for generating answers); voice transcription/synthesis; website crawling; email delivery; sign-in via Google; and payment processing. They may only use the data to provide their service to us.
We may also disclose data if required by law, to protect rights and safety, or as part of a business transfer (with this policy continuing to apply).
Retention
We keep account data while your workspace is active. Conversation data is kept according to your workspace’s retention setting and then deleted. You can delete conversations, leads, or your whole workspace at any time, and visitors can ask your assistant to delete their data.
Your rights
Depending on where you live, you may have rights to access, correct, export, or delete your personal data, and to object to or restrict certain processing. Contact us to exercise them. Because we process visitor conversations on behalf of businesses, visitors should usually contact the business that operates the assistant; we’ll help that business respond.
Security
We protect data with encryption in transit, strict tenant isolation, access controls, and regular backups. No system is perfectly secure, but we work to keep your data safe and will notify you of significant incidents as required by law.
International transfers & children
Your data may be processed in countries other than your own, with appropriate safeguards in place. Mabel is not intended for children, and we don’t knowingly collect data from anyone under 16.
Changes & contact
We may update this policy and will note the date above; material changes will be communicated. Questions or requests? Email privacy@mabel.chat.